Program of the CFO Congress 2024

Together, we will uncover the hidden economic and financial challenges facing the country in the 21st century. We will go through not only official debt, but also hidden aspects such as modernization of transport infrastructure and energy, changes in education and R&D, demographic changes and technological challenges. How to prepare for the future?Together, we will uncover the hidden economic and financial challenges facing the country in the 21st century. We will go through not only official debt, but also hidden aspects such as modernization of transport infrastructure and energy, changes in education and R&D, demographic changes and technological challenges. How to prepare for the future?

How and when the decrease in the inflation rate at the beginning of 2024 will reflect on the level of real wages and the financial management of employees. What are the barriers to changing employment and professional or career advancements, due to which the Czech Republic has long been ranked among OECD countries with the lowest rate of turnover in the labor market. How to acquire and develop new talents in this environment. Find out from fresh data from survey among employees and employers.

Czech koruna has gone through a turbulent period in recent years with a significant impact on companies. Are forecasts more favorable? Exchange rate fluctuations can pose a important risk to the profitability of companies. Together, we will look at some hedging options and a modern approach to creating a corporate strategy for managing exchange rate risk.

How the advent of artificial intelligence and large language models (LLMs) is advancing and improving us in the area of creativity, personal productivity, working with data, and also with voice. Delve into the secrets of GPT-4, Claude-3, Perplexity, Gamma.ai, as well as ElevenLabs and find inspiration for your work and for your hobbies.

An expert on artificial intelligence, Jan Hejtmánek, will focus in the contribution on the impact of AI, especially Generative AI, on businesses. The presentation will emphasize the importance of perceiving AI not just as a technological project, but as a powerful driver of changes in corporate operations. Artificial intelligence offers a way to make significant changes on a large scale, and its adoption can significantly improve cost efficiency and the overall transformation of the business.

The democratization and personalization of data and processes for CFOs are key trends in the financial industry that are being significantly enhanced by artificial intelligence. Let's explore on Webglobe experience hands-on and tangible examples of how smart technology can facilitate these processes by providing insights, automating tasks, and enhancing decision-making.

How to ensure that investments in marketing yield quantifiable benefits that are in alignment with the strategic goals of the company? Thanks to advances in artificial intelligence, it is possible to measure the return on investment from all types of media, whether online or offline channels. Marketing execution thus ceases to be a nice story for top management ' to purchase,' but should be an investment project with its return precisely measurable in key parameters such as profit, sales, or the acquisition of new customers.

What does the approach to ESG look like at Škoda Group, and how to set up a related system of responsibilities in this area within the company? Find out the needs of Škoda Group from the perspective of ESG reporting and the carbon footprint of products, what it means for the supply chain, and what support to request from a consulting firm. The presentation will conclude with practical insights from implementation of non financial reporting.

Through various examples, we will demonstrate what collaboration between a company and a bank looks like in the area of ESG (for example, the club financing of Prague Airport a.s., in which the banks ČSOB, VÚB, and RB participate).