Program

You will be guide through the program by: Daniel Stach, Czech Television

  • 08:00 – 09:00
    Registration of participants

  • 09:00 – 10:30
    A: TRENDS AND STRATEGIES

    AGENDA 2020+ What changes and what stays?

    David Marek, Chief Economist & Director, Deloitte

    Crisis as a challenge

    Petra Maričová, CFO, Grolsche Bierbrouwerij Nederland B.V.

    Digital Agenda of Modern Finance: Redefining the Role of CFO

    Martin Štefík, Finance Director, Global Sales, Marketing & Operations HQ, Microsoft PL/CZ/SK/HU

    Resilience as an indispensable feature of the best ones. The crisis as a chance to increase it.

    Marian Jelínek, hockey coach, manager

  • 10:30 – 11:00
    Coffee / Tea break, refreshment

  • 11:00 – 12:00
    B: TRENDS AND TECHNOLOGIES

    Office or home office or the new IT normal in the post-covid era

    Pavel Křižanovský, Technical Director, Cisco Systems

    Digitalization of finance – myths vs. reality

    Lenka Neuvirtová, Director - Assurance and Accounting Advisory Services, Deloitte

    Štěpán Vladyka, Manager, Deloitte

    Key decisions for future technology costs. Where is it wise to save?

    Stanislav Pavlín, Investor & Consultant, Former Head of Global Purchasing Strategy for Vodafone Group Technologies

  • 12:00 – 13:00
    Business lunch

  • 13:00 – 14:15
    C: HOW FAR ARE WE READY FOR THE AGENDA 2020+ ?

    Panel discussion of CFOs representing different sectors. Their experience and readiness for new conditions in an interactive discussion with the audience.

    Panelists:

    Pavel Cesnek, CEO, Žďas

    Radim Filák, Executive, ELT Management Company CR a SK

    Jitka Knýřová, CFO, THIMM Obaly

    Pavla Munzarová, VP of Finance, Mews Systems

    Vít Vážan, CEO, České Radiokomunikace

    Luboš Zítka, CFO, Citi pro ČR a SR

  • 14:15 – 16:00
    D1: NETWORKING AMONG PARTICIPANTS

    Space for exchanging the experience among congress participants and enjoying a glass of wine/soft drinks and snacks.

  • 14:30 – 16:30
    D2: PROCUREMENT FORUM 2020

    Moderator: Tereza Ordóñez

    IT and procurement – joint speech will bring success to the company

    Tomáš Muller, Group Head of IT (CIO), Fortuna Entertainment Group

    Štěpánka Hanáková, Procurement Director, Fortuna Entertainment Group

    Creating a Purchasing Strategy and Innovative Ways of Thinking in Procurement

    Stanislav Pavlín, Investor & Consultant, Former Head of Global Purchasing Strategy for Vodafone Group Technologies

    The challenges of modern purchasing

    Tomáš Veit, Group Head of Procurement, Asahi Breweries Europe

    How to purchase smart and not stupid

    Marek Hlavica, Director of Association of Communication Agencies, coauthor of the methodology Nine Golden Rules

    Roman Trzaskalik, Marketing Director, Czech Republic and Slovakia, Plzeňský Prazdroj

    Daniel Živica, CEO, VMLY&R

    The debate about a tricky thing of purchase of marketing services. So much tricky that every year a two-day conference is held in London on this narrow issue. It was the British model that inspired the Association of Communication Agencies to prepare the Nine Golden Rules for the purchase of marketing services. How far are these rules from domestic circumstances? What prevents their application?

  • 16:30
    Conference conclusion